Archive | April 2014

Snapchat – is it just a fad??

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Is Snapchat just a fad?

It would be fair to say that most smartphone apps these days have a ‘sell by date’, whether users simply get bored or when it is outdone by the newest fad, they just run out of steam. But with over 400 million ‘snaps’ being sent every single day all over the world, it is hard to imagine how this popular app could just be a fad. Since it’s launch in 2011 it’s popularity has skyrocketed, particularly in the last 12 months, and it now has over 30 million active users.

Go anywhere nowadays and you will see someone trying to subtly send a Snapchat in public, be it on the bus, in shopping centres or even the C.I.T. canteen! Most of my own friends as well as people I’ve spoken to recently, both younger and older than myself, are currently using Snapchat. I have to admit that I am an avid Snapchat user myself and a day doesn’t go by that I don’t use the app. I find myself using it as a way to communicate with friends instead of sending them a text.

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This post features some very interesting facts about Snapchat! Check it out – http://expandedramblings.com/index.php/snapchat-statistics/#.U1rGEvldXRE

As well as millions of people using Snapchat as a way to communicate with friends, many businesses are also jumping on the bandwagon and using Snapchat as a channel to reach customers. MTV UK are just one example of a company who have used Snapchat to their advantage. They used Snapchat to stream exclusive content of the sixth series of the show Geordie Shore. They used the fact that Snapchat’s main demographic are aged between 15 and 23, very similar to that of MTV’s Geordie Shore.  This campaign was a success as the clips only lasted 10 seconds, and fans felt as though they were getting live need-to-know information. I thought this was a really clever campaign and I hadn’t ever seen anything like it done previously through Snapchat.

Media for MTV's Snapchat Campaign

Media for MTV’s Snapchat Campaign

Click here for a list of other businesses using Snapchat to their advantage!

With updates to the app being created constantly and the growth in the number of businesses beginning to use it to their advantage, I can’t Snapchat going anywhere anytime soon!!

 

Let me know what you think!

Why Businesses Should Blog

https://www.google.ie/search?q=why+businesses+should+blog&source=lnms&tbm=isch&sa=X&ei=OG5AU9vLKIuV7Qba_YHoAQ&ved=0CAYQ_AUoAQ&biw=1517&bih=741&dpr=0.9#facrc=_&imgdii=_&imgrc=i0NSN6Lg2dujTM%253A%3BebrDBXEEOl7w5M%3Bhttp%253A%252F%252Fcdn2.hubspot.net%252Fhub%252F254343%252Ffile-622474898-jpg%252FBlog%252FBlog_7-Reasons-Why-Your-Business-Needs-a-Blog-NOW.jpg%253Ft%253D1396277868000%3Bhttp%253A%252F%252Fblog.talkdesk.com%252F7-reasons-why-your-business-needs-a-blog-now-%3B674%3B238

To blog or not to blog?

With other social media sites such as Facebook and Twitter having character limits for posts, a blog will give your business a place to show people exactly what you’re about. If you feel like blogging is a boring waste of time then these statistics will prove you wrong –

  • 70% of consumers learn about a company through a blog VS ads
  • 60% of consumers feel confident about a company after reading it’s blog
  • 61% of consumers have made a purchase based on a blog post that they read

If you’re still not convinced, here are a few benefits of blogging to your business.

1. Increases Traffic to Your Website – If a consumer has taken the time to read your blog the chances are, more often that not, they will click through and visit your website.

2. Credibility and Trust – The big thing really is that if you’re writing about the topics that matter within your industry and answering the relevant questions your customers have, then this will help you to get people to know, like, and trust you before they’ve even made a phone call or clicked a button to buy something

3. Humanizing the Company – a blog is basically giving your company a voice. Consumers know that all the information is coming directly from you. This also gives you the chance to use this to your advantage by promoting your products and also previewing your advertising to gauge a reaction.

4. It’s FREE – This is one of the major advantages to blogging. While sites like Facebook encourage you to pay a fee to promote posts to consumers,blogging won’t cost you a thing.

With blogging you can’t lose, so if you are still wondering whether blogging is right for you then the answer is clear –

https://www.google.ie/search?q=why+businesses+should+blog&source=lnms&tbm=isch&sa=X&ei=OG5AU9vLKIuV7Qba_YHoAQ&ved=0CAYQ_AUoAQ&biw=1517&bih=741&dpr=0.9#facrc=_&imgdii=_&imgrc=pcdQVQbB28QplM%253A%3BibpXPD3RhK9m-M%3Bhttp%253A%252F%252Fwww.vtldesign.com%252Fwp-content%252Fuploads%252F2012%252F08%252Fblog-graphic-you-need-blog-011.jpg%3Bhttp%253A%252F%252Fwww.vtldesign.com%252Finbound-marketing%252Fblogs%252Fwhy-your-business-needs-a-blog-now%252F%3B500%3B175

What are you waiting for??

Just in case you’re STILL not convinced, watch this clip.

Thanks for reading!

5 Tips to follow when setting up a Facebook page

In today’s market it is vital that ever business has a Facebook page.  In Ireland alone there are over 2.2 million Facebook users and businesses need to take advantage in order to succeed and reach as many potential customers as possible.

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Don’t get too stressed!

Don’t get stressed out about setting up a page, it’s easy! Here are my five tips that might help:

1. Create the Page – This may sound obvious, but when setting up your page it’s important to ensure you make it a ‘like’ page and not a personal ‘friend’ page. In doing so, you may risk giving people access to personal information whereas with a ‘like’ page you can monitor and choose exactly what people see and when.

2. Unique URL – It is vital that your Facebook page has a unique URL. This will make it easier for people to find your page. Keep it short and make sure it’s clear and simple!

3. Keep Posts Interesting! – This is very important! You want to attract as many people as possible to ‘like’ your page. Keeping your posts unique and interesting will help. People are not too fond of boring, repetitive posts and are likely to keep these pages hidden or worse, blocked!! Adding a bit of humour or using current media events in posts will help grab attention.

4. Set the Right Tone – It’s important to set the right tone with your posts. Posts can have an effect on people’s image of your business. You may be tempted to post about or comment on controversial topics but it is better not to so you can avoid offending any potential customers. Keep it relevant!!

5. Pictures & Display! – Make sure all your pictures are the correct size and fit for Facebook before uploading. There is nothing worse than having vital text cut out when there isn’t enough space!  If you have any queries about uploading pictures to Facebook, this guy has got you covered – http://havecamerawilltravel.com/photographer/images-photos-facebook-sizes-dimensions-types !

Those were my five tips,  now you are ready to go forth and

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