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Cadbury – The Nation’s Favourite Chocolate!

Just a quick video giving a glimpse at the activity of the Cadbury brand. Cadbury are a brand who are creative and innovative in their marketing, they think outside the box and this works immensely well for them. I think a lot can be learned from what they do!

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Re-marketing – Useful Marketing Tool or Cyber Stalking??

This blog post is all about this phenomenon known as Re-marketing. I’m not sure whether this is a useful marketing tool or just cyber stalking!

First let me tell you what re-marketing is. When you visit a website, let’s just say meteor.ie, for example, have you ever noticed that after you leave the site and continue to browse the net Meteor keeps popping up and appearing? It’s almost like the website you were on follows you around online. Re-marketing allows brands and websites show ads to people, who have previously visited their site, as they search the web.

http://blog.leadsquared.com/google-adwords-remarketing-overview-advantages/

A simple breakdown of the re-marketing process

Remarketing is a tool which is a huge benefit to websites and brands but is it an invasion of our privacy online?  Businesses use it as a way of staying in contact with their target market and it is an ideal way to ensure they are reaching exactly who they want. Im my opinion it can be a good thing for us also to a certain extent, we get to see ads from brands and websites we like!

 

Here is an example of re-marketing that I have come across when online. ‘nopolka.com’ is a clothing website I have browsed through a couple of times from an ad I saw on Facebook, it now pops up all over the place while I am looking online.

Remarketing Example

 

I personally do not think that re-marketing is cyber stalking. These re-marketing ads only pop up as a result of you visiting their sites in the first place so they will be relevant to you and I think they are a much better alternative to the ‘You have won an Ipad – Click Now’ banners that you often see.

Here is a video explaining exactly what Google Re-marketing is –

 

Snapchat – is it just a fad??

http://gibbonsdigital.com/wp-content/uploads/2014/01/small__8334051647.jpg

Is Snapchat just a fad?

It would be fair to say that most smartphone apps these days have a ‘sell by date’, whether users simply get bored or when it is outdone by the newest fad, they just run out of steam. But with over 400 million ‘snaps’ being sent every single day all over the world, it is hard to imagine how this popular app could just be a fad. Since it’s launch in 2011 it’s popularity has skyrocketed, particularly in the last 12 months, and it now has over 30 million active users.

Go anywhere nowadays and you will see someone trying to subtly send a Snapchat in public, be it on the bus, in shopping centres or even the C.I.T. canteen! Most of my own friends as well as people I’ve spoken to recently, both younger and older than myself, are currently using Snapchat. I have to admit that I am an avid Snapchat user myself and a day doesn’t go by that I don’t use the app. I find myself using it as a way to communicate with friends instead of sending them a text.

http://cnet3.cbsistatic.com/hub/i/2014/02/12/86883bef-a5e1-11e3-a24e-d4ae52e62bcc/a5a7ee3fbff92485fda42222d0328841/snapchat_cool_610x226.jpg

This post features some very interesting facts about Snapchat! Check it out – http://expandedramblings.com/index.php/snapchat-statistics/#.U1rGEvldXRE

As well as millions of people using Snapchat as a way to communicate with friends, many businesses are also jumping on the bandwagon and using Snapchat as a channel to reach customers. MTV UK are just one example of a company who have used Snapchat to their advantage. They used Snapchat to stream exclusive content of the sixth series of the show Geordie Shore. They used the fact that Snapchat’s main demographic are aged between 15 and 23, very similar to that of MTV’s Geordie Shore.  This campaign was a success as the clips only lasted 10 seconds, and fans felt as though they were getting live need-to-know information. I thought this was a really clever campaign and I hadn’t ever seen anything like it done previously through Snapchat.

Media for MTV's Snapchat Campaign

Media for MTV’s Snapchat Campaign

Click here for a list of other businesses using Snapchat to their advantage!

With updates to the app being created constantly and the growth in the number of businesses beginning to use it to their advantage, I can’t Snapchat going anywhere anytime soon!!

 

Let me know what you think!

Why Businesses Should Blog

https://www.google.ie/search?q=why+businesses+should+blog&source=lnms&tbm=isch&sa=X&ei=OG5AU9vLKIuV7Qba_YHoAQ&ved=0CAYQ_AUoAQ&biw=1517&bih=741&dpr=0.9#facrc=_&imgdii=_&imgrc=i0NSN6Lg2dujTM%253A%3BebrDBXEEOl7w5M%3Bhttp%253A%252F%252Fcdn2.hubspot.net%252Fhub%252F254343%252Ffile-622474898-jpg%252FBlog%252FBlog_7-Reasons-Why-Your-Business-Needs-a-Blog-NOW.jpg%253Ft%253D1396277868000%3Bhttp%253A%252F%252Fblog.talkdesk.com%252F7-reasons-why-your-business-needs-a-blog-now-%3B674%3B238

To blog or not to blog?

With other social media sites such as Facebook and Twitter having character limits for posts, a blog will give your business a place to show people exactly what you’re about. If you feel like blogging is a boring waste of time then these statistics will prove you wrong –

  • 70% of consumers learn about a company through a blog VS ads
  • 60% of consumers feel confident about a company after reading it’s blog
  • 61% of consumers have made a purchase based on a blog post that they read

If you’re still not convinced, here are a few benefits of blogging to your business.

1. Increases Traffic to Your Website – If a consumer has taken the time to read your blog the chances are, more often that not, they will click through and visit your website.

2. Credibility and Trust – The big thing really is that if you’re writing about the topics that matter within your industry and answering the relevant questions your customers have, then this will help you to get people to know, like, and trust you before they’ve even made a phone call or clicked a button to buy something

3. Humanizing the Company – a blog is basically giving your company a voice. Consumers know that all the information is coming directly from you. This also gives you the chance to use this to your advantage by promoting your products and also previewing your advertising to gauge a reaction.

4. It’s FREE – This is one of the major advantages to blogging. While sites like Facebook encourage you to pay a fee to promote posts to consumers,blogging won’t cost you a thing.

With blogging you can’t lose, so if you are still wondering whether blogging is right for you then the answer is clear –

https://www.google.ie/search?q=why+businesses+should+blog&source=lnms&tbm=isch&sa=X&ei=OG5AU9vLKIuV7Qba_YHoAQ&ved=0CAYQ_AUoAQ&biw=1517&bih=741&dpr=0.9#facrc=_&imgdii=_&imgrc=pcdQVQbB28QplM%253A%3BibpXPD3RhK9m-M%3Bhttp%253A%252F%252Fwww.vtldesign.com%252Fwp-content%252Fuploads%252F2012%252F08%252Fblog-graphic-you-need-blog-011.jpg%3Bhttp%253A%252F%252Fwww.vtldesign.com%252Finbound-marketing%252Fblogs%252Fwhy-your-business-needs-a-blog-now%252F%3B500%3B175

What are you waiting for??

Just in case you’re STILL not convinced, watch this clip.

Thanks for reading!