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Re-marketing – Useful Marketing Tool or Cyber Stalking??

This blog post is all about this phenomenon known as Re-marketing. I’m not sure whether this is a useful marketing tool or just cyber stalking!

First let me tell you what re-marketing is. When you visit a website, let’s just say meteor.ie, for example, have you ever noticed that after you leave the site and continue to browse the net Meteor keeps popping up and appearing? It’s almost like the website you were on follows you around online. Re-marketing allows brands and websites show ads to people, who have previously visited their site, as they search the web.

http://blog.leadsquared.com/google-adwords-remarketing-overview-advantages/

A simple breakdown of the re-marketing process

Remarketing is a tool which is a huge benefit to websites and brands but is it an invasion of our privacy online?  Businesses use it as a way of staying in contact with their target market and it is an ideal way to ensure they are reaching exactly who they want. Im my opinion it can be a good thing for us also to a certain extent, we get to see ads from brands and websites we like!

 

Here is an example of re-marketing that I have come across when online. ‘nopolka.com’ is a clothing website I have browsed through a couple of times from an ad I saw on Facebook, it now pops up all over the place while I am looking online.

Remarketing Example

 

I personally do not think that re-marketing is cyber stalking. These re-marketing ads only pop up as a result of you visiting their sites in the first place so they will be relevant to you and I think they are a much better alternative to the ‘You have won an Ipad – Click Now’ banners that you often see.

Here is a video explaining exactly what Google Re-marketing is –

 

Why Businesses Should Blog

https://www.google.ie/search?q=why+businesses+should+blog&source=lnms&tbm=isch&sa=X&ei=OG5AU9vLKIuV7Qba_YHoAQ&ved=0CAYQ_AUoAQ&biw=1517&bih=741&dpr=0.9#facrc=_&imgdii=_&imgrc=i0NSN6Lg2dujTM%253A%3BebrDBXEEOl7w5M%3Bhttp%253A%252F%252Fcdn2.hubspot.net%252Fhub%252F254343%252Ffile-622474898-jpg%252FBlog%252FBlog_7-Reasons-Why-Your-Business-Needs-a-Blog-NOW.jpg%253Ft%253D1396277868000%3Bhttp%253A%252F%252Fblog.talkdesk.com%252F7-reasons-why-your-business-needs-a-blog-now-%3B674%3B238

To blog or not to blog?

With other social media sites such as Facebook and Twitter having character limits for posts, a blog will give your business a place to show people exactly what you’re about. If you feel like blogging is a boring waste of time then these statistics will prove you wrong –

  • 70% of consumers learn about a company through a blog VS ads
  • 60% of consumers feel confident about a company after reading it’s blog
  • 61% of consumers have made a purchase based on a blog post that they read

If you’re still not convinced, here are a few benefits of blogging to your business.

1. Increases Traffic to Your Website – If a consumer has taken the time to read your blog the chances are, more often that not, they will click through and visit your website.

2. Credibility and Trust – The big thing really is that if you’re writing about the topics that matter within your industry and answering the relevant questions your customers have, then this will help you to get people to know, like, and trust you before they’ve even made a phone call or clicked a button to buy something

3. Humanizing the Company – a blog is basically giving your company a voice. Consumers know that all the information is coming directly from you. This also gives you the chance to use this to your advantage by promoting your products and also previewing your advertising to gauge a reaction.

4. It’s FREE – This is one of the major advantages to blogging. While sites like Facebook encourage you to pay a fee to promote posts to consumers,blogging won’t cost you a thing.

With blogging you can’t lose, so if you are still wondering whether blogging is right for you then the answer is clear –

https://www.google.ie/search?q=why+businesses+should+blog&source=lnms&tbm=isch&sa=X&ei=OG5AU9vLKIuV7Qba_YHoAQ&ved=0CAYQ_AUoAQ&biw=1517&bih=741&dpr=0.9#facrc=_&imgdii=_&imgrc=pcdQVQbB28QplM%253A%3BibpXPD3RhK9m-M%3Bhttp%253A%252F%252Fwww.vtldesign.com%252Fwp-content%252Fuploads%252F2012%252F08%252Fblog-graphic-you-need-blog-011.jpg%3Bhttp%253A%252F%252Fwww.vtldesign.com%252Finbound-marketing%252Fblogs%252Fwhy-your-business-needs-a-blog-now%252F%3B500%3B175

What are you waiting for??

Just in case you’re STILL not convinced, watch this clip.

Thanks for reading!

5 Tips to follow when setting up a Facebook page

In today’s market it is vital that ever business has a Facebook page.  In Ireland alone there are over 2.2 million Facebook users and businesses need to take advantage in order to succeed and reach as many potential customers as possible.

https://www.google.ie/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=i_jwDIvEXTSsBM&tbnid=PF1wOqZfqElDcM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.blackenterprise.com%2Fsmall-business%2F6-ways-to-manage-social-media-overload%2Fattachment%2Fw-32%2F&ei=T5A9U7bLGMat7Qa7qoHQCA&bvm=bv.63934634,d.ZGU&psig=AFQjCNE5EiXq_I7vpksy1vQP2u-mqMYSPQ&ust=1396629953830007

Don’t get too stressed!

Don’t get stressed out about setting up a page, it’s easy! Here are my five tips that might help:

1. Create the Page – This may sound obvious, but when setting up your page it’s important to ensure you make it a ‘like’ page and not a personal ‘friend’ page. In doing so, you may risk giving people access to personal information whereas with a ‘like’ page you can monitor and choose exactly what people see and when.

2. Unique URL – It is vital that your Facebook page has a unique URL. This will make it easier for people to find your page. Keep it short and make sure it’s clear and simple!

3. Keep Posts Interesting! – This is very important! You want to attract as many people as possible to ‘like’ your page. Keeping your posts unique and interesting will help. People are not too fond of boring, repetitive posts and are likely to keep these pages hidden or worse, blocked!! Adding a bit of humour or using current media events in posts will help grab attention.

4. Set the Right Tone – It’s important to set the right tone with your posts. Posts can have an effect on people’s image of your business. You may be tempted to post about or comment on controversial topics but it is better not to so you can avoid offending any potential customers. Keep it relevant!!

5. Pictures & Display! – Make sure all your pictures are the correct size and fit for Facebook before uploading. There is nothing worse than having vital text cut out when there isn’t enough space!  If you have any queries about uploading pictures to Facebook, this guy has got you covered – http://havecamerawilltravel.com/photographer/images-photos-facebook-sizes-dimensions-types !

Those were my five tips,  now you are ready to go forth and

http://www.acadian.org/postal.html

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