Tag Archive | businesses

Re-marketing – Useful Marketing Tool or Cyber Stalking??

This blog post is all about this phenomenon known as Re-marketing. I’m not sure whether this is a useful marketing tool or just cyber stalking!

First let me tell you what re-marketing is. When you visit a website, let’s just say meteor.ie, for example, have you ever noticed that after you leave the site and continue to browse the net Meteor keeps popping up and appearing? It’s almost like the website you were on follows you around online. Re-marketing allows brands and websites show ads to people, who have previously visited their site, as they search the web.

http://blog.leadsquared.com/google-adwords-remarketing-overview-advantages/

A simple breakdown of the re-marketing process

Remarketing is a tool which is a huge benefit to websites and brands but is it an invasion of our privacy online?  Businesses use it as a way of staying in contact with their target market and it is an ideal way to ensure they are reaching exactly who they want. Im my opinion it can be a good thing for us also to a certain extent, we get to see ads from brands and websites we like!

 

Here is an example of re-marketing that I have come across when online. ‘nopolka.com’ is a clothing website I have browsed through a couple of times from an ad I saw on Facebook, it now pops up all over the place while I am looking online.

Remarketing Example

 

I personally do not think that re-marketing is cyber stalking. These re-marketing ads only pop up as a result of you visiting their sites in the first place so they will be relevant to you and I think they are a much better alternative to the ‘You have won an Ipad – Click Now’ banners that you often see.

Here is a video explaining exactly what Google Re-marketing is –

 

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Snapchat – is it just a fad??

http://gibbonsdigital.com/wp-content/uploads/2014/01/small__8334051647.jpg

Is Snapchat just a fad?

It would be fair to say that most smartphone apps these days have a ‘sell by date’, whether users simply get bored or when it is outdone by the newest fad, they just run out of steam. But with over 400 million ‘snaps’ being sent every single day all over the world, it is hard to imagine how this popular app could just be a fad. Since it’s launch in 2011 it’s popularity has skyrocketed, particularly in the last 12 months, and it now has over 30 million active users.

Go anywhere nowadays and you will see someone trying to subtly send a Snapchat in public, be it on the bus, in shopping centres or even the C.I.T. canteen! Most of my own friends as well as people I’ve spoken to recently, both younger and older than myself, are currently using Snapchat. I have to admit that I am an avid Snapchat user myself and a day doesn’t go by that I don’t use the app. I find myself using it as a way to communicate with friends instead of sending them a text.

http://cnet3.cbsistatic.com/hub/i/2014/02/12/86883bef-a5e1-11e3-a24e-d4ae52e62bcc/a5a7ee3fbff92485fda42222d0328841/snapchat_cool_610x226.jpg

This post features some very interesting facts about Snapchat! Check it out – http://expandedramblings.com/index.php/snapchat-statistics/#.U1rGEvldXRE

As well as millions of people using Snapchat as a way to communicate with friends, many businesses are also jumping on the bandwagon and using Snapchat as a channel to reach customers. MTV UK are just one example of a company who have used Snapchat to their advantage. They used Snapchat to stream exclusive content of the sixth series of the show Geordie Shore. They used the fact that Snapchat’s main demographic are aged between 15 and 23, very similar to that of MTV’s Geordie Shore.  This campaign was a success as the clips only lasted 10 seconds, and fans felt as though they were getting live need-to-know information. I thought this was a really clever campaign and I hadn’t ever seen anything like it done previously through Snapchat.

Media for MTV's Snapchat Campaign

Media for MTV’s Snapchat Campaign

Click here for a list of other businesses using Snapchat to their advantage!

With updates to the app being created constantly and the growth in the number of businesses beginning to use it to their advantage, I can’t Snapchat going anywhere anytime soon!!

 

Let me know what you think!

5 Tips to follow when setting up a Facebook page

In today’s market it is vital that ever business has a Facebook page.  In Ireland alone there are over 2.2 million Facebook users and businesses need to take advantage in order to succeed and reach as many potential customers as possible.

https://www.google.ie/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=i_jwDIvEXTSsBM&tbnid=PF1wOqZfqElDcM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.blackenterprise.com%2Fsmall-business%2F6-ways-to-manage-social-media-overload%2Fattachment%2Fw-32%2F&ei=T5A9U7bLGMat7Qa7qoHQCA&bvm=bv.63934634,d.ZGU&psig=AFQjCNE5EiXq_I7vpksy1vQP2u-mqMYSPQ&ust=1396629953830007

Don’t get too stressed!

Don’t get stressed out about setting up a page, it’s easy! Here are my five tips that might help:

1. Create the Page – This may sound obvious, but when setting up your page it’s important to ensure you make it a ‘like’ page and not a personal ‘friend’ page. In doing so, you may risk giving people access to personal information whereas with a ‘like’ page you can monitor and choose exactly what people see and when.

2. Unique URL – It is vital that your Facebook page has a unique URL. This will make it easier for people to find your page. Keep it short and make sure it’s clear and simple!

3. Keep Posts Interesting! – This is very important! You want to attract as many people as possible to ‘like’ your page. Keeping your posts unique and interesting will help. People are not too fond of boring, repetitive posts and are likely to keep these pages hidden or worse, blocked!! Adding a bit of humour or using current media events in posts will help grab attention.

4. Set the Right Tone – It’s important to set the right tone with your posts. Posts can have an effect on people’s image of your business. You may be tempted to post about or comment on controversial topics but it is better not to so you can avoid offending any potential customers. Keep it relevant!!

5. Pictures & Display! – Make sure all your pictures are the correct size and fit for Facebook before uploading. There is nothing worse than having vital text cut out when there isn’t enough space!  If you have any queries about uploading pictures to Facebook, this guy has got you covered – http://havecamerawilltravel.com/photographer/images-photos-facebook-sizes-dimensions-types !

Those were my five tips,  now you are ready to go forth and

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