Tag Archive | online

Re-marketing – Useful Marketing Tool or Cyber Stalking??

This blog post is all about this phenomenon known as Re-marketing. I’m not sure whether this is a useful marketing tool or just cyber stalking!

First let me tell you what re-marketing is. When you visit a website, let’s just say meteor.ie, for example, have you ever noticed that after you leave the site and continue to browse the net Meteor keeps popping up and appearing? It’s almost like the website you were on follows you around online. Re-marketing allows brands and websites show ads to people, who have previously visited their site, as they search the web.

http://blog.leadsquared.com/google-adwords-remarketing-overview-advantages/

A simple breakdown of the re-marketing process

Remarketing is a tool which is a huge benefit to websites and brands but is it an invasion of our privacy online?  Businesses use it as a way of staying in contact with their target market and it is an ideal way to ensure they are reaching exactly who they want. Im my opinion it can be a good thing for us also to a certain extent, we get to see ads from brands and websites we like!

 

Here is an example of re-marketing that I have come across when online. ‘nopolka.com’ is a clothing website I have browsed through a couple of times from an ad I saw on Facebook, it now pops up all over the place while I am looking online.

Remarketing Example

 

I personally do not think that re-marketing is cyber stalking. These re-marketing ads only pop up as a result of you visiting their sites in the first place so they will be relevant to you and I think they are a much better alternative to the ‘You have won an Ipad – Click Now’ banners that you often see.

Here is a video explaining exactly what Google Re-marketing is –

 

5 Tips to follow when setting up a Facebook page

In today’s market it is vital that ever business has a Facebook page.  In Ireland alone there are over 2.2 million Facebook users and businesses need to take advantage in order to succeed and reach as many potential customers as possible.

https://www.google.ie/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=i_jwDIvEXTSsBM&tbnid=PF1wOqZfqElDcM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.blackenterprise.com%2Fsmall-business%2F6-ways-to-manage-social-media-overload%2Fattachment%2Fw-32%2F&ei=T5A9U7bLGMat7Qa7qoHQCA&bvm=bv.63934634,d.ZGU&psig=AFQjCNE5EiXq_I7vpksy1vQP2u-mqMYSPQ&ust=1396629953830007

Don’t get too stressed!

Don’t get stressed out about setting up a page, it’s easy! Here are my five tips that might help:

1. Create the Page – This may sound obvious, but when setting up your page it’s important to ensure you make it a ‘like’ page and not a personal ‘friend’ page. In doing so, you may risk giving people access to personal information whereas with a ‘like’ page you can monitor and choose exactly what people see and when.

2. Unique URL – It is vital that your Facebook page has a unique URL. This will make it easier for people to find your page. Keep it short and make sure it’s clear and simple!

3. Keep Posts Interesting! – This is very important! You want to attract as many people as possible to ‘like’ your page. Keeping your posts unique and interesting will help. People are not too fond of boring, repetitive posts and are likely to keep these pages hidden or worse, blocked!! Adding a bit of humour or using current media events in posts will help grab attention.

4. Set the Right Tone – It’s important to set the right tone with your posts. Posts can have an effect on people’s image of your business. You may be tempted to post about or comment on controversial topics but it is better not to so you can avoid offending any potential customers. Keep it relevant!!

5. Pictures & Display! – Make sure all your pictures are the correct size and fit for Facebook before uploading. There is nothing worse than having vital text cut out when there isn’t enough space!  If you have any queries about uploading pictures to Facebook, this guy has got you covered – http://havecamerawilltravel.com/photographer/images-photos-facebook-sizes-dimensions-types !

Those were my five tips,  now you are ready to go forth and

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